AI
Gartner CMO Spend Survey: Budgets Reflect Increase in Consumption-Based Martech, Paid Media Spend
According to the 2026 Gartner CMO Spend Survey, there is a shift toward consumption-based martech solutions and paid media spend is on the rise. We review highlights from the report, including insights on the most efficient AI-forward organizations and CMOs' latest budget challenges. READ FULL STORY

Shopper/Retail
How Helzberg’s New Product Data System Drives Customer Acquisition
Fine jewelry retailer Helzberg increased online sales by 25% and accelerated product launches after implementing a new data asset management system. The brand's Divisional VP shares the story. READ FULL STORY

Shopper/Retail
How FragranceNet Weighs The Cost of RCS Marketing
The newer form of text marketing, rich communication services, delivers more engagement from shoppers — but a richer price tag for retailers. FragranceNet offers its point of view. READ FULL STORY

AI
AI Finds the Pattern. Human Marketers Break It.
In a new report from the CMO Council, First American VP of Brand Marketing Stephen Shultz describes how the company uses AI for original marketing. READ FULL STORY

Digital & Technology
Seven Rules for Getting Your Content Cited by AI
Getting your brand noticed comes down to whether your expertise stands out when AI citations pull snippets from your pages — and whether it holds up in a world where people consume content fast. READ FULL STORY

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