Campaigns ‘Bake It Till You Make It’: Inside Quicken’s Kid-Run Small-Business Campaign Most financial marketing that’s aimed at small business owners has a cookie-cutter feel. But for Quicken’s latest campaign to promote its all-in-one app for managing business and personal finances, which launched in February, the team decided to get a little playful. READ FULL STORY
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Campaigns TV Marketing Matters for Branding Boost at Batteries Plus The retail chain of all things batteries is switching its TV buying strategy to target specific audiences on cable TV in a cost-savings move, the VP of Marketing said. Here's what makes the channel a top choice for the brand. READ FULL STORY
