SPONSORED BY PERION

Perion’s Outmax operates within live campaigns across every channel, including walled gardens, optimizing real-time delivery. It acts as an AI layer that evaluates performance and optimizes media to align with KPIs and drive outcomes.

Prove It

AI
Brands on Fire: Hyundai Motor America CMO Talks Data, Experiential, AI and Ecommerce
Hyundai Motor America CMO Sean Gilpin discusses the brand's FIFA partnership, data-driven marketing strategies, brand versus performance, AI efficiencies in media and more. READ FULL STORY

Branding/Marketing
Marketers on Fire at the New York Auto Show: Amy Marentic, CMO at Genesis Motor America
Chief Marketer sat down with Amy Marentic, CMO at Genesis Motor America, to discuss the brand's marketing goals while at the NY Auto Show, plans for customer growth, Genesis' use of professional golf as a marketing tool and more. READ FULL STORY

Data & Analytics
The OOH Upgrade You’ve Been Waiting For: ‘Smart’ Billboard Trucks that Drive ROI
Sponsored Content. What has four wheels and a tech stack so savvy it can geo-target customers, prove performance in real time and deliver a 45 percent boost in retail foot traffic? We’re talking LED billboard trucks, those small but mighty screens on wheels you couldn’t miss if you tried — and that’s exactly the idea. READ FULL STORY

B-to-B Events
Backstage With Chief Marketer: Q&A With Christian Muche, Co-founder of POSSIBLE
Ahead of POSSIBLE 2026, Chief Marketer connected with Christian Muche, Global President and Co-founder of the annual event, to discuss what's new this year. READ FULL STORY

Shopper/Retail
Can AI Read Your Homepage?
New data from Adobe finds that AI can’t read a quarter of a retailer's homepage, on average. Plus, AI-referral traffic converts 42% more than non-AI web traffic, according to Adobe’s March 2026 data. READ FULL STORY

Get in Touch:

Contact Kaylee Hultgren for story ideas.
Contact Kelly Mahoney for advertising and lead gen opportunities.