Engagement PNC Bank CMO on Leveraging Experiential to Rally Hockey Fans in a Growth Market When PNC Bank popped up an orange-bricked barbershop outside the Dallas Stars’ home arena, it turned heads. Hockey fans were drawn to the giant, perfectly coifed mullet that adorned the top of the activation, made out of approximately 700 sections of synthetic ginger hair and styled with 350 bottles of hair spray. READ FULL STORY
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Campaigns Archer Meat Snacks Partners with Disney to Enter the Star Wars Universe Working on a promotional campaign with what promises to be one of the biggest movies this year would be quite a coup for just about any CPG brand. For Archer Meat Snacks, how it landed the tie-in with Disney’s "Star Wars: The Mandalorian and Grogu" adds to the accomplishment. READ FULL STORY
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Data & Analytics The OOH Upgrade You’ve Been Waiting For: ‘Smart’ Billboard Trucks that Drive ROI Partner Content. What has four wheels and a tech stack so savvy it can geo-target customers, prove performance in real time and deliver a 45 percent boost in retail foot traffic? We’re talking LED billboard trucks, those small but mighty screens on wheels you couldn’t miss if you tried — and that’s exactly the idea. READ FULL STORY
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Campaigns Inside Back Market’s Strategy to Break Into U.S. Market The marketplace for refurbished consumer electronics reached $3.5 billion in global GMV last year. Its message to consumers is to embrace a more sustainable option by downgrading products instead of buying new. READ FULL STORY
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Pop-Ups Q&A with Lands’ End CMO on Marketing to the Modern Consumer Sarah Sylvester spent nearly two decades at Victoria's Secret and is now putting her brand transformation skills to work as Chief Marketing Officer at women’s apparel brand Lands’ End. She details her plans for the year ahead. READ FULL STORY
