Shopper/Retail The Knot Says ‘I Do’ to ChatGPT Ads Pilot The Knot Chief Marketing Officer Jenny Lewis shares goals for the ChatGPT ads pilot, how the brand plans to target consumers and how the company first got involved. READ FULL STORY
AI Five Structural Repairs for Marketing Organizations to Pass the AI Audit AI has the power to operationalize and scale weaknesses within marketing organizations. So if marketing leaders want to plan intelligently, they’ll have to make a series of structural repairs. Here are five that separate those that pass the AI audit from those that fail it. READ FULL STORY
