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Shopper/Retail
Wayfair CMO Shares Social Marketing Highlights Ahead of Shoptalk
Wayfair’s top marketer Paul Toms discusses how the company moves fast to hop on social media trends and shares recent generative AI customer experience wins. READ FULL STORY

AI
Education Platform Pearson Uses AI To Rewrite Its Past
Pearson’s first global brand campaign in five years is designed to illustrate all of its products and services, from K–12 and higher education courses to IT certification prep and cybersecurity workforce training programs, and it relies on AI to do it. READ FULL STORY

Marketers
‘Treat’ Culture, COVID and Lack of 5-Year Plan Colors Gen Z Spending
NRF digs into Gen Z consumer spending patterns — plus forecasts 4.4% retail growth in 2026 — in its annual State of Retail & the Consumer event. READ FULL STORY

Profiles & Campaigns
Munchkin Markets New Baby Formula To ‘Leakiest' Customer Acquisition Bucket
Baby products brand Munchkin launches its first-ever baby formula exclusively at Target and its own website. GM Kristin Pagano shares why its target market is a challenge to acquire. READ FULL STORY

Branding/Marketing
Targeting Insomniacs, Sleep App 'Rest' Hijacks TikTok Shop Broadcasts in the Early Hours
Sleep app Rest is reaching out to potential users when they’re most in need of the app: in the wee hours as they scroll social media while battling insomnia. And they're leveraging creators to do it. READ FULL STORY

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