Sponsored by:

Conversations
New Sunbit CMO Shachar Scott Talks Fintech, Brand Trust and Marketing Leadership
We spoke to the marketing chief about her pivot to fintech, brand building at scale, the importance of establishing and nurturing trust, and why it’s critical for marketing leaders to remain in a perpetual state of learning. READ FULL STORY

Loyalty Marketing
When Aflac Integrates AI into Customer Service — And When It Doesn’t
Insurance brand Aflac is piloting generative AI company-wide, including integrating it into its call center. SVP Keith Farley discusses balancing automation and empathy. READ FULL STORY

Branding/Marketing
AMC Networks' CMO on Marketing 'The Audacity' at SXSW
AMC Networks’ new Silicon Valley drama “The Audacity” had its world premiere last weekend at SXSW. We spoke to AMC Networks' CMO Kim Granito about the motivation behind the activation. READ FULL STORY

Shopper/Retail
How Boll & Branch Spotted Scammers Attempting Generative AI Fraud
CEO and Founder Scott Tannen shares how the Boll & Branch customer service team discovered an AI generated photo of damaged sheets in an attempt to get a free product. READ FULL STORY

Campaigns
Thorne Shifts Marketing Message Strategy Away From Product Focus
After a consumer survey, supplement brand Thorne launched a new marketing campaign that focuses on the brand’s differentiators rather than product outcomes, Chief Growth Officer Mary Beech shares. READ FULL STORY

Get in Touch:

Contact Kaylee Hultgren for story ideas.
Contact Kelly Mahoney for advertising and lead gen opportunities.