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AI
Marketers on Fire: Intuit CMO Talks New Platform Positioning, AI in Marketing and QuickBooks Campaign
We spoke with Intuit CMO Thomas Ranese about the company’s strategy for growth, new platform positioning, the idea behind the current QuickBooks campaign and leveraging AI in marketing. READ FULL STORY

Branding/Marketing
Bud Light Ad Reunites its Super Bowl Trio to Crown the Keg
From Spuds MacKenzie to Real Men of Genius to the Bud Knight, Bud Light has been crashing the Super Bowl party since 1987. This year, Anheuser-Busch is bringing back some familiar faces to celebrate the real MVP: the keg. Bud Light SVP of Marketing Todd Allen explains. READ FULL STORY

Digital
How the Lowe’s Marketplace Boosts SEO Value, Sales
Lowe’s has upgraded its marketplace by adding thousands of products to its site, offering more home categories and broadening its price points. Read how the new channel increases the retailer's AOV and relevancy. READ FULL STORY

Digital
What Makes a Newsletter Worth Opening?
Newsletters have moved from “nice-to-have” to a critical owned-media channel for brands, experts and executives alike. But with so many to choose from, what practices garner real success? Marketing and comms pros share their thoughts. READ FULL STORY

Campaigns
Diaper Brand Coterie Uses Stores as a Marketing Channel
Coterie CEO Jess Jacobs shares how the company keeps customers subscribed and how retail stores help the diaper brand gain even more subs. READ FULL STORY

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