Chief Marketer: Weekly Top 5
1
AI
How to Optimize Early-Stage LLM Search for B2B SEO
As search evolves with the growing adoption of Large Language Models (LLMs), businesses must adapt their SEO strategies. Here are key insights into how B2B brands can optimize their content to appear in AI-generated results. READ FULL STORY
2
Branding/Marketing
HBO and Diageo 'Sip Into The White Lotus' With Social Content, Custom Cocktails and Watch Parties
Ahead of the season three premiere of HBO's “The White Lotus” on Feb. 16, the network has leaned into multiple brand partnerships to help expand its audience. READ FULL STORY
3
Campaigns
Aspercreme CMO on Myth-Busting ‘Act Your Age’ Campaign Targeting Boomers
“Act your age” is an admonishment typically leveled at people to encourage "age-appropriate" behavior. But pain relief brand Aspercreme is using it as a rallying cry for its core audience of baby boomers. READ FULL STORY
4
Branding/Marketing
Beyond the Price Tag: What Netflix's Latest Increase Reveals About Subscription Value
Streaming giant Netflix recently announced price increases across all subscription tiers, pushing their premium offering to $24.99 monthly. At the same time, it hit record subscriber numbers. This seemingly contradictory dynamic offers valuable insights for subscription businesses navigating their own pricing strategies. READ FULL STORY
5
Digital
Tinuiti Report: AI-Powered Campaigns, Prime Video See Big Q4 Ad Spend Growth
The continuing growth in spend on AI-powered campaigns such as Google’s Performance Max (PMax) and Meta’s Advantage+ is among the notable findings in the Q4 2024 Digital Ads Benchmark Report. READ FULL STORY
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