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AI
Luxury Appliance Brand Fisher & Paykel Taps Agentic AI for Efficiency
AI agents now resolve 70% of Fisher & Paykel’s customer service product troubleshooting queries. Read how the New Zealand-based brand is infusing agents more into the customer experience. READ FULL STORY

Campaigns
The Hellmann’s Marketing Team Takes on the Sandwich Emoji
The mayonnaise brand’s latest campaign petitions emoji makers to add mayo to the sandwich icon. The larger aim: to insert the brand in culture in relevant ways, Unilever's Senior Marketing Director says. READ FULL STORY

Research
Broadridge Survey: Most Companies Miss the Customer Experience Mark
A new survey finds that 71% of consumers say that most of the companies they do business with need to improve their customer experience. READ FULL STORY

Branding/Marketing
Volvo Focuses on Content and Connection with Its ‘Family Car’ Docuseries
When Volvo was deciding how to celebrate its 70th anniversary in the U.S. market, the brand marketing team homed in on the bond between Volvo owners and their cars with "The Family Car: An American Love Story" docuseries. READ FULL STORY

Acquisition
Redefining Marketing Effectiveness Through Rethinking Brand and Performance Investment
The greatest challenge brands face today is managing short-term performance demands while still investing in long-term brand equity, says Michele Madaris, Media Director of Boathouse. In this Q&A, she offers her perspective on navigating that challenge. READ FULL STORY

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