Digital
Tinuiti Report: AI-Powered Campaigns, Prime Video See Big Q4 Ad Spend Growth
The continuing growth in spend on AI-powered campaigns such as Google’s Performance Max (PMax) and Meta’s Advantage+ is among the notable findings in the Q4 2024 Digital Ads Benchmark Report. READ FULL STORY

Branding/Marketing
Beyond the Price Tag: What Netflix's Latest Increase Reveals About Subscription Value
Streaming giant Netflix recently announced price increases across all subscription tiers, pushing their premium offering to $24.99 monthly. At the same time, it hit record subscriber numbers. Here are valuable insights for subscription businesses navigating their own pricing strategies. READ FULL STORY

Branding/Marketing
6 Standout Multi-platform Super Bowl Campaigns
A look at six notable brand campaigns that tapped into multiple screens (or in-person) to share marketing messages surrounding the Super Bowl. READ FULL STORY

Agencies
Report: MBAs More Common Than Agency Experience Among Global CMOs
Last year saw a 45.5% leap in the number of global CMO appointments among companies with at least 200 employees, according to the 2024 CMO Moves Report from executive recruitment firm Taligence. READ FULL STORY

Acquisition
Siggi’s Taps Peloton Instructor Emma Lovewell as Brand Ambassador in Customer Acquisition Push
Siggi’s partnered with Lovewell to increase its brand awareness among her health-and-wellness-focused audience. The yogurt brand aims to double its share of the yogurt market in the next few years. READ FULL STORY

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