Marketers
How Manscaped Keeps Its Culture of Creative Experimentation Buzzing
Chief Marketer spoke with Manscaped CMO Marcelo Kertész about risk-taking in brand marketing, striking a balance between brand and performance, and what political campaigns taught him about staying agile. READ FULL STORY

Campaigns
The Sweet Strategy Behind Busy Bee Honey’s Unexpected Blue Makeover
Baby blue probably isn’t a color most shoppers expect to see in the honey aisle at their local supermarket. But that dissonance is exactly why Barkman Honey chose that color for its newly rebranded Busy Bee Raw Honey packaging, which first hit stores in September. READ FULL STORY

Branding/Marketing
Chief Marketer Announces 2026 Agencies of the Year
Chief Marketer just published its 2026 Agencies of the Year awards, which spotlight the most innovative marketing agencies of the past year across dozens of capabilities and industry specializations. READ FULL STORY

Campaigns
Owlet Shares Marketing Strategy For New Camera and Lessons Learned from Previous Overspending
Owlet's top marketer discusses marketing a new product during a promotional season and what the baby monitor brand learned when it shut off Google search ads. READ FULL STORY

AI
Target Debuts Enhanced AI Gift Finder for Holiday Season
Target added a slew of customer experience digital upgrades to help shoppers find products in store and online faster. Here's how the brand upgraded its gift finder with AI capabilities. READ FULL STORY

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