Branding/Marketing
Fordham University Taps Experiential to Cut Through in Higher Ed Marketing
Fordham University's Marketing VP discusses a new brand platform designed to differentiate the institution, grow brand awareness and battle the complexities of higher education marketing. READ FULL STORY

Campaigns
Owlet Shares Marketing Strategy For New Camera and Lessons Learned from Previous Overspending
Owlet's top marketer discusses marketing a new product during a promotional season and what the baby monitor brand learned when it shut off Google search ads. READ FULL STORY

AI
Target Debuts Enhanced AI Gift Finder for Holiday Season
In an effort to make finding gifts through a more conversational approach, Target added a slew of customer experience digital upgrades to help shoppers find products in store and online faster. READ FULL STORY

Pop-Ups
How Pandora’s Latest Pop-Up Activation Acquires New Customers
Jewelry brand Pandora’s month-long pop-up store in L.A. had top-performing foot traffic and sales compared to other L.A. stores. Plus, 80% of customers were new, which was the number one KPI for the brand looking to glow up its brand identity. READ FULL STORY

Branding/Marketing
How Hallmark Keeps the Magic Alive: A Q&A with the Brand’s Chief Communications Officer
We spoke with Hallmark Chief Communications Officer Annie Howell about how the brand is ringing in the season and how it’s leaning into a “One Hallmark” approach that makes Hallmark Media a more cohesive part of the overall Hallmark brand. READ FULL STORY

Get in Touch:

Contact Kaylee Hultgren for story ideas.
Contact Danielle Sikes for advertising and lead gen opportunities.