Campaigns
True Religion CMO Shares Marketing Secrets Behind Doubling the Business
True Religion CMO Kristen D’Arcy discusses the brand’s holiday campaign, the power of upper funnel marketing, its push toward reaching women shoppers and more. READ FULL STORY

Advertising
Vktry’s Marketing Grows Up with First National TV Ad Campaign
Shoe insoles brand Vktry debuted its first TV ad featuring professional, college and high school athletes. We review the company's new marketing direction after years of growth from social media videos. READ FULL STORY

Campaigns
Social App BeReal Launches Stateside Marketing Push to Counter ‘Doom Scrolling’
To counter the growing entrenchment of AI in social media and daily life, platform BeReal decided now was the right time for a stateside marketing push. A stadium takeover and OOH transit ads are part of the plan. READ FULL STORY

AI
Forrester Survey: Customer Experience the Top Focus for B2C CMOs in 2026
A new survey from Forrester suggests that many B2C CMOs are planning to make the customer experience (CX) their top priority in 2026 — a notable shift from last year, when CX didn’t even crack the top five priorities in the same survey. READ FULL STORY

Branding/Marketing
Not Just for the Big Leagues: NIL Scores for Marketers of Every Size
If you think NIL deals are only for powerhouse football programs or Final Four contenders, think again. There are plenty of more affordable options for brands. READ FULL STORY

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