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Branding/Marketing
Verizon Kicks of FIFA World Cup Sponsorship With Launch of 'Ultimate Access' Rewards
The telecommunications company launched a 360 campaign surrounding Verizon Ultimate Access, its free, in-app rewards platform for customers, with an assist from soccer legend David Beckham. READ FULL STORY

B-to-C Events
CeraVe Marketing VP on Scoring Multiyear NBA Partnership, IRL Activations and Medutainment
CeraVe announced a multiyear sponsorship on Oct. 6 as the NBA’s Official Skincare and Haircare Partner. We spoke with Jasteena Gill, VP of Marketing at CeraVe U.S, about the impetus for the partnership, the brand's goals, and balancing humor and expertise. READ FULL STORY

Demand Gen
Top Marketing Takeaways From LeadsCon Connect
Top marketers in the lead generation space are grappling with how to show up where consumers are searching, how much to use AI and how to standout in a crowded landscape. Read the takeaways from LeadsCon Connect. READ FULL STORY

Data & Analytics
Athleta Uses On-Site Search for Better Marketing Insights
We review how Gap-owned Athleta overhauls its content management system and connects its digital and marketing teams to quickly produce more personalized content. READ FULL STORY

Data-Driven Thinking
Bissell Shares Four Quick Customer Experience Conversion Wins
Cleaning products manufacturer Bissell is testing copy and website organization to boost sales. Here are four examples of how the brand has increased conversions. READ FULL STORY

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Contact Kaylee Hultgren for story ideas.
Contact Danielle Sikes for advertising and lead gen opportunities.