B-to-C Events Eos Shares How It Turns Organic Users Into Brand Amplifiers Senior Vice President of Marketing and Creative Carley Caldas explains how the cosmetics brand’s 'scrappy' social team finds creators who will connect its products to culture on social media and in person. Plus, we cover how Eos measures success at events. READ FULL STORY
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Branding/Marketing How Genius Builds Brand Campaigns Around Music Fans Genius VP of Marketing and Creative Strategy Sara Kern discusses how engagement can help brands reach music fans effectively and how the music site is evaluating its best performing content. READ FULL STORY
