Branding/Marketing
Marketers on Fire: Saucony Global CMO on 'Run As One' Campaign, Community Building, AI and Brand Growth
We spoke with Joy Allen-Altimare, Global CMO at Saucony, about the brand's successful "Run As One" campaign, building community through connecting with consumers locally, the brand's move into the lifestyle arena, AI marketing use cases and more. READ FULL STORY

Engagement
How Physical Stores Bring the Wayfair Brand to Life
Wayfair’s VP of Merchandising shares the strategy behind the company's national store expansion plans and how a large store fuels loyalty for its brand. READ FULL STORY

Agencies
AI, Trust and IRL: Five Takeaways for Marketers From the DOOH DPAA Global Summit
The 2025 DPAA Global Video Everywhere Summit on Oct. 14 gathered approximately 1,000 marketing, media, agency, brand and ad tech executives to discuss digitization and innovation within the digital out of home space. We review five takeaways for marketers from the one-day event. READ FULL STORY

Campaigns
Cheez-It Boosts Social Buzz with Night Club Pop-Up
Experiential marketing success at Cheez-It combines "relevant behavior” of its target audience with an absurd, irresistible experience, according to Senior Brand Director Cara Tragseiler. Here's a look at how the experience unfolded. READ FULL STORY

AI
Gap Inc. Taps Gemini Enterprise to Become ‘AI-First’ Retailer
Google unveils Gemini Enterprise, an AI-powered conversational platform for businesses that use Google Cloud. Several businesses, including Gaps' brands, Gordon Food Service and Virgin Voyages, share goals and early results. READ FULL STORY

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