Conversations
Rinse CMO Jennifer Betka Dishes on New Brand Campaign, Customer Insights and Plans for Growth
Jennifer Betka has stepped into the CMO role at Rinse, a tech-enabled laundry and dry cleaning delivery service operating in 13 cities across North America. We spoke with her about its new brand positioning, customer insights and challenges. READ FULL STORY

AI
Online Holiday Sales to Increase 5.3% Year Over Year, AI to Help
AI chat agents will refer six times more traffic to retail sites during the holiday season and influence billions of dollars in global online sales, according to Adobe Analytics. We review the predictions. READ FULL STORY

Branding/Marketing
Colgate-Palmolive's New Corporate Logo Is Employee Approved
The CPG giant refreshed its corporate logo to attract strong talent and keep employees engaged. We spoke with the communications team about how it came to life. READ FULL STORY

AI
Madison Logic-Harris Poll Survey: 73% of Marketers Say AI-Generated Creative is the Future of B2B Advertising
In a new survey, 85% of B2B marketing decision makers said their company is actively investing in AI to lead the transformation toward a data-driven and creative-first advertising solution. READ FULL STORY

Branding/Marketing
TrustRadius Report: GEO and Social Proof Key to Winning Gen Z Software Buyers
Gen Z makes up 9% of B2B software buyers, according to TrustRadius’s 2025 Buyer Research Report — outnumbering Boomers (6%) for the first time. And as Zoomers continue to enter the workforce and rise in the ranks, they’ll become an even more important segment to market to. READ FULL STORY

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