Branding/Marketing
How Hershey, e.l.f. Beauty and LinkedIn Build and Keep Credibility
At Advertising Week New York, major brands like Hershey, LinkedIn and e.l.f. Beauty discussed how to build and keep credibility with their audiences. READ FULL STORY

Branding/Marketing
X and Morgan Stanley Bet Financial Chatter Can Drive Trades
Morgan Stanley and X detailed their Cashtags partnership, a live test of whether real-time financial interest can drive customer action, and how to measure that connection. Chief Marketer reports from AWNY. READ FULL STORY

B-to-B Events
Chief Marketer Announces 2026 Campaigns of the Year
The 2026 Chief Marketer Campaigns of the Year award-winners have been announced, recognizing the campaigns, teams and organizations that delivered exceptional results across strategy, creativity and execution this year. READ FULL STORY

Campaigns
Ryde Builds Awareness with Athletes, From NIL Interns to Rob Gronkowski
The supplement shot brand offers internships to athletes in its NIL program, while its campaign with the former NFL star reached 20 million consumers and lifted sales of its Focus and Sleep shots. READ FULL STORY

B-to-C Events
Eos Shares How It Turns Organic Users Into Brand Amplifiers
SVP of Marketing and Creative Carley Caldas explains how the cosmetics brand’s 'scrappy' social team finds creators who will connect its products to culture on social media and in person. Plus, learn how Eos measures success at events. READ FULL STORY

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