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Branding/Marketing
Dollar Shave Club Taps Real Men for ‘Edgy’ Campaign Creative in New Razor Launch
Razor brand Dollar Shave Club hosted 23 men on a three-day retreat and enlisted them to brainstorm campaign ideas. The output includes taglines ‘Sharp AF’ and ‘Me Shave.’ Here's a look at the unconventional advertising approach. READ FULL STORY

Loyalty Marketing
Experiential Retail at CAMP Keeps Shoppers Loyal, Buying
CAMP, a children’s entertainment and retail brand, is attracting two million consumers to its locations each year by creating interactive experiences at its ticketed events, CEO Jenica Myszkowski said at Shoptalk Fall. READ FULL STORY

Marketers
Ace Hardware CMO Says Consistency From Marketing to Store Floor Wins
At Shoptalk Fall, Ace Hardware’s top marketer talks about how having a clear pursuit drives all of its initiatives, from marketing content to store layout. READ FULL STORY

Branding/Marketing
5 Ways That Scrappy Brands Can Turn Limited Budgets into Unlimited Loyalty
Start-up brands that manage to disrupt sleepy categories can create an outsized cultural impact with the right approach. Here are five ways to gain traction. READ FULL STORY

Branding/Marketing
Marketers on Fire: Archer's VP of Marketing Dishes on Meaty Sales Uptick and First Brand Campaign
After a 90% surge in sales, meat stick brand Country Archer invests in a redesign and a national brand awareness campaign. Andrew Thomas, VP of Marketing, shares Archer's marketing journey. READ FULL STORY

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