Digital & Technology
How Marketers Can Stay Compliant and Effective Amid New Privacy Regulations
In light of new privacy legislation taking effect on Jan. 1, 2025, here are four actionable steps marketers can take to ensure they stay compliant, effective and protect both the consumer and the company longterm. READ FULL STORY

Branding/Marketing
Pete & Gerry's CMO on Courting Families, Discerning Shoppers and Consumer Education
We spoke with Pete & Gerry's CMO Phyllis Rothschild about the company's marketing strategy, recent campaigns, creative, category challenges and more. READ FULL STORY

Influencer Marketing
How Duolingo Used Humor and Internal Collaboration to Join the TikTok Ban Conversation
While the social media space reeled from a 12-hour shutdown of TikTok, Duolingo tapped data-driven storytelling and cross-departmental collaboration to turn the disruptive moment into a win. READ FULL STORY

AI
An AI Solution From Jellyfish Analyzes How Brands Are Perceived by LLMs
A new AI tool from Jellyfish gathers and analyzes information from LLM queries to assess sentiment, brand perception and more. Here's a look at what the tool aims to accomplish for brands. READ FULL STORY

AI
AI, 'Retailtainment,' RMNs: Marketing Takeaways From NRF '25
Marketing takeaways from NRF '25 include an emphasis on AI investment, in-store experiential, the revenue potential of retail media networks and the challenges of appealing to younger shoppers. READ FULL STORY

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