For meat stick and jerky brand Archer, the time was ripe for its first brand marketing campaign in its dozen-plus years of history. And thanks to a few years of exceptional growth—sales increased 90% year-over-year in 2024—it had the budget to afford it. Andrew Thomas, Vice President of Marketing at Archer, shares the brand’s marketing glow up, new redesign, measuring success and what led to its impressive uptick in sales.

After prioritizing feedback from customer surveys, Furniture.com has evolved from being a lead generator into a marketplace with the help of AI agents. General Manager Dan Russotto says agentic AI is now working to complete the buying process without shoppers having to leave the website—and the goal is to double its repeat shoppers.

Supplement brand Qualia Life depends on Google for a percentage of organic search traffic. So as consumers shift habits and do more product research using AI answer engines, Chief Marketing Officer Lauren Alexander is evolving the brand’s SEO strategy to accommodate for this. Here’s how she’s testing and learning with AI search.

Lastly, the new fall campaign from fledgling shoe brand Sneex aims to catch its target audience where they are: commuting in New York City. Chief Marketing Officer Rachel Goldflam discusses marketing the luxury-heeled sneakers to women during New York Fashion Week.

Until next week,