Dude Wipes is on track for a 45% sales increase in 2025, following 13 years of steady growth. CMO Ryan Meegan attributes the flushable wipes’ success to a loyal customer base, wide channel distribution and multiple SKUs across its 30,000 retail shops—plus a healthy dose of the cheeky bathroom humor its known for. We spoke with Meegan about the company’s growth journey, experiential marketing and his “lightning strike” approach.

Engagement continues to be the most common metric for determining success on social media, according to Sprout Social’s 2025 Impact of Social Media Marketing report. But more and more marketers want to see the direct business impact. We look at the latest social metrics prioritized by marketers, plus the rise of the “social SEO” role.

Carhartt was founded in 1889 as a manufacturer of durable, high-quality workwear. More recently, rappers and fashionistas have made its utility pants, flannel shirts, insulated jackets and other apparel en vogue. But the brand’s new “Made Possible” campaign is not a reaction to its popularity beyond its core audience of laborers. Instead, says Norma Delaney, VP of Global Brand Marketing at Carhartt, it’s an homage to the skilled trades and a celebration of builders. Read on for a deeper look into the campaign.

Lastly, U.S. consumers are warming up to generative AI and are increasingly leaning on AI-powered tools to enhance the online shopping experience. Despite the uptick in adoption, however, 85% of shoppers in an Omnisend survey still have concerns about privacy, AI hallucinations and overuse of AI. Here’s how shoppers’ preferences with gen AI use are evolving.

Until next week,