The week's most relevant content from around the web and why it's important.

October 25, 2013

Dale Buss (Forbes.com)

Olivier Francois is a Parisian working for an Italian company, but he understands American popular culture. Thus the Fiat and Chrysler CMO — the man behind the iconic “Imported from Detroit” campaign for the Chrysler brand — now has scored what looks like another major marketing coup by creating another cultural touchstone with Will Ferrell’s Anchorman 2-based ad campaign for the new Dodge Durango.

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Patricia Odell

If you’re looking for an agency, a partner, an expert in marketing and promotions you have found the right spot. PROMO’s Top Shops is the just released robust, online, searchable listing of the Top 100 U.S. promotion agencies that includes a flash look into each agency, its client rosters and contact information. Take a look, we have just made your search for talented marketing professionals a whole lot easier!

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Barry Schwartz (Search Engine Land)

Google is testing yet another change to its search engine, and this time it’s a huge one—literally. After being “caught” testing a huge banner ad on the search results page for the query “southwest airlines,” the search giant confirmed that it’s testing larger banner ads on results pages for branded queries. If rolled out to the masses, this would seem to break a promise Google made back in 2005.

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Scott Martin (The Daily Egg)

Pictures are worth 1,000 words, but there’s a reason why landing pages with only copy will beat a landing page with lots of photos and very little copy. This begs the question: How much copy should be included on landing pages? Here are 10 reasons why marketers should be liberal with the amount of copy they include on those pages.

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Claire Milazzo (PerformLine)

Only about 15% of Web pages collecting contact information are complying with the new revisions to the Telephone Consumer Protection Act, which went into effect Oct. 16, according to a study from PerformLine,  The most common reason for failed compliance is invalid disclaimer language. Read about the others.

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Anne D'Innocenzio (SFGate.com)

You might find the last three graphs of this article the most interesting as Target launches what it said is its, “most digitally enabled effort ever” and brings social media to stores and catalogs with a loop to Pinterest.

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