| Chief Marketer - This Week
The week's most relevant content from around the web and why it's important. from the editors of Chief MarketerOctober 18, 2013 |
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| Google Will Show Users’ Names and Profile Photos in Ads
By Claire Cain Miller and Vindu Goel (NYT)
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Google has updated its terms of service to prepare for the inclusion of Google+ users' names and profile photos in search results, reviews and ads. These "shared endorsements," set to go live on Nov. 11, are meant to personalize recommendations.
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| 3 Costly Conversion-Rate Optimization Mistakes
By Sean Ellis (The Future Buzz)
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When done well, conversion-rate optimization (CRO) can cut marketing costs and improve site performance. When done poorly, CRO can waste valuable time and money. Marketers need to be ready to combat three big enemies of effective CRO.
| 5 App Marketing Campaigns for Improving User Engagement
By Janet Aronica (Localytics)
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If your company has a mobile app that is in need of more engagement and personalization, there are a number of things you can try. Whatever the tactic, mobile marketers need to remember to use in-app messaging and push messaging together to engage users based on their location and current activity.
| Facebook Flies Solo With Mobile Ad Retargeting
By Peter Kafka (All Things D)
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Facebook is expanding its retargeting technology to mobile devices, and this time it's doing it without the help of any partners. The company will use its own tracking code and user data to fuel its retargeting.
| Why Modern Marketers Need More Than Visitor Analytics
By Rand Fishkin (Moz)
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In the past, Web marketers heavily relied upon visitor analytics to tell them how many visitors they got, where they came from and what pages they looked at. Today, marketers need much more than these basic insights.
| 20 Tactics for Building a New Social Media Presence
By Courtney Seiter (Marketing Land)
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Marketers who are charged with building social media presences from scratch have quite a task on their hands. The good news is that there are plenty of quick-win tactics to build audiences up to minimum critical mass.|
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