| Chief Marketer - This Week
The week's most relevant content from around the web and why it's important. from the editors of Chief MarketerOctober 11, 2013 |
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| 37 Marketing Tools to Help You Spy on Your Competitors
By Chris Kilbourn (KISSmetrics)
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Marketers who spy on their competitors will learn a lot from their endeavors -- good ideas and tactics to borrow, hard data to fuel improvements and areas where they can match the competition, among other things. These 37 tools can help them in their covert operations.
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| Facebook Unveils Objective-Based Ad Buying and Reporting
By Facebook for Business (Facebook.com)
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Facebook is continuing its efforts to simplify its ad buying and reporting tools with the introduction of objective-based advertising. Brands now start their advertising journey by answering a simple question: "What's your advertising objective?"
| 8 Tried-and-True Email Marketing Strategies Marketers Should Know
By Kevan Lee (Buffer)
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When it comes to email subject lines, marketers should avoid the "dead zone" of 60-70 characters. This is just one of the email marketing strategies backed by hard numbers and studies in this list, which will help marketers ensure that their messages stand out in crowded inboxes.
| Instagram Promises In-Feed Ads in the ‘Next Couple Months’
By Instagram (Instagram Blog)
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Brands that have been champing at the bit for the opportunity to run ads on Instagram only have to wait a couple more months, according to the company. As part of the announcement, Instagram reiterated a promise to its users.
| 4 Tips for Effective Native Advertising Using LinkedIn Sponsored Updates
By Mark Sherbin (Content Marketing Institute)
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LinkedIn's Sponsored Updates give advertisers the chance to promote their content on the social network. There are four key insights to remember when trying to maximize the opportunity.
| Pinterest Ads Are Unleashed Into the Wild
By Ben Silbermann (Pinterest)
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Pinterest has begun testing promoted pins from a select group of businesses in search results and category feeds on the Web and in its mobile apps. These pins will be labeled as promoted and will display a link to a page where users can learn more about promoted content on Pinterest.|
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