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Leveraging Marketing Technology to Achieve Measurable Results
September 19, 2013
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By Josh Hill
 By asking clear questions about feature sets in your RFP, your technology salesperson will be able to get you clear answers faster. Here's some tips to make the most of your technology expenditures.
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Making the Most of Marketing Resources: How You Can Boost Performance and ROI
September 26, 2013│2:00pm ET
In this webinar, learn how to manage your marketing resources and operations to make the most of your marketing budget as the overall marketing mix has expanded with the use of social, mobile and big data capabilities.
Register Today! |
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Join us at the all-new AgencyNext where the winners of the 23rd Annual PRO Awards will be celebrated, critical agency-relevant content will be presented and valuable networking will take place. This is your ‘can’t miss’ event of the year.
Register today at agency-next.com! |
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By Michael Hawtin
 When you are setting objectives for online video, there are three buying models that require unique creative executions and consideration. Here's an overview.
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This fall, the third-annual and now supersized and supercharged EventTech comes to Las Vegas. This is the world’s only conference and exposition focused on using social media and technology to optimize events and trade shows.
Register today at eventmarketer.com/eventtech!
Click here now!
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By Alex Lustberg
 A new survey by The Economist Intelligence Unit and Lyris suggests that excessive personalization can undermine marketing effectiveness. Still, it's a highly popular tactic for many companies. What gives?
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By Jason Hahn
 To maximize the effectiveness of landing pages marketers must question and analyze a number of on-page elements, even if they’re satisfied with the performance. Here's 7 things you should consider.
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