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Chief Marketer Tech Talk

Leveraging Marketing Technology to Achieve Measurable Results

November 21, 2013

Chief Tech Talk Marketer

Building Your Super Social Media Team

By Jason Hahn

 

Chief Marketer Social Media Team InfographicDone correctly, social marketing is a team sport. It's essential to have the right players and the right technology. Check out this exclusive Chief Marketer infographic to discover who should be doing what in your social media strategy. 

 

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Chief Marketer Asks…What Are Your 2014 Goals?

By Beth Negus Viveiros

 

crystal-ballWith Thanksgiving right around the corner, the new year is approaching fast. Chief Marketer asked several marketing pros to share what they thought would be the leading campaign and tech trends in 2014, as well as their biggest challenges and goals.

 

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Solving the Big Data Challenge

By Jon Baron

 

air-new-zealandNew media platforms, multi-screen viewing, real-time advertising and tons of customer data all present many opportunities for marketers. But they also create numerous challenges. Finding the right technology solutions to manage your processes are essential to creating a succcessful marketing program.

 

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