Chief DATA Marketer

Best practices in prospecting & mining customer data

from the editors of Chief Marketer, PROMO and DIRECT

October 14, 2013

Finding Talent, Channel Attribution Among Biggest DM Challenges

The Myth of the Data Scientist and the Reality of Data Analysis

Chief Marketer Listline

Finding Talent, Channel Attribution Among Biggest DM Challenges

By Beth Negus Viveiros

As DMA2013 begins in Chicago, Chief Marketer asked a number of direct marketing pros what they thought the biggest challenges are for DMers going into 2014.
FULL ARTICLE

This fall, the third-annual and now supersized and supercharged EventTech comes to Las Vegas. This is the world’s only conference and exposition focused on using social media and technology to optimize events and trade shows. Register today at eventmarketer.com/eventtech!

Click here now!

The Myth of the Data Scientist and the Reality of Data Analysis

By Joe DeCosmo

The term data scientist is one of the trendy and sexy professions of 2013. Little did Joe DeCosmo know, he was actually a data scientist back in 1987. Learn what this means for marketers today.
FULL ARTICLE

New Email Option for Libraries

The legendary Special Libraries Association list connects you with experts and decision makers who control six-figure budgets in corporations, government, & academia. New July-February email channel now open! Get full information from Candy Brecht, 703-706-0383.

Chief Marketer Listline

By Casey McClay

Each week, Chief Marketer and NextMark offer a selection of files new to market. Lists featured this week include The Artisan Table and Pajamagram PIP.
FULL ARTICLE

Leverage the actual subscription history in Subscriber Genetics to reach proven magazine buyers:

4.7+ million health/beauty magazines
4.4+ million shelter magazines
3.5+ million entertainment magazines
3.2+ million news & business magazines
2.5+ million sports magazines
1.5+ million style magazines 1 million book buyers

13+ million subscribers total! Heather Winnicki-Mateus, Infogroup Targeting Solutions 402.836.5695

Related Whitepapers

Turn Tire Kickers into Customers (and Other Lead Nurturing Cliche's That Actually Work)

Total Economic Impact Report

20 Ways to Personalize Email and Web Content to Deliver an Awesome Customer Experience

Social Media and Business Intelligence: Creating the Integrated Customer Hub

Marketing's Role in Outperforming the Fortune 500

The CMO's Guide to Beating the Engagement Crisis

Putting Social to Work for Your Business

Preserving Mobile Marketing: 6 Steps Marketers Must Take Now

Related Events

Free Live Webinar

October 24, 2013 – 2 p.m. EDT

How Negative Reviews Can Improve Purchase Intent – If Brands Know How to Respond

Find Products and Services

Search our site for Products and Services

SUBSCRIBE UNSUBSCRIBE SUBSCRIBE TO PRINT

ABOUT THIS NEWSLETTER

You are subscribed to this newsletter as `email`

For questions concerning delivery of this newsletter, please contact our Customer Service Department at:

Chief Marketer
An Access Intelligence publication
International: 847-763-9509
Email: Customer Service

Access Intelligence | 10 Norden Place, Norwalk, CT 06855

© 2013, Access Intelligence. All rights reserved. This content is protected by United States copyright and other intellectual property laws and may not be reproduced, rewritten, distributed, re-disseminated, transmitted, displayed, published or broadcast, directly or indirectly, in any medium without the prior written permission of Access Intelligence.

About Us Privacy Policy