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Chief DIRECT Marketer


from the editors of Chief Marketer and DIRECT

June 12, 2013

Chief DIRECT Marketer
Informing B2B Conversations With Content Curation
Direct Selling in the Age of Online Retail
Live Chat: What Marketers Need to Know Before Starting the Conversation

Informing B2B Conversations With Content Curation

By Beth Negus Viveiros

content-thinkingA whopping 60 to 70% of content produced by B2B marketing firms goes unused, sitting on portal shelves. This means there's a huge rift between supply and demand—and a huge opportunity for content curation.


Direct Selling in the Age of Online Retail

By Michelle Larter

avon-Think the Internet is the downfall of personal touch businesses like Avon and Pampered Chef? Think again. Here are three reasons why direct selling organizations will continue to thrive even in the face of online shopping.


Live Chat: What Marketers Need to Know Before Starting the Conversation

By Laurie Petersen

In this Chief Marketer Tech Round-Up, learn why timing and approach are essential in any live chat implementation, what you should ask vendors in your RFP and how live chat can be a cost effective–and customer friendly–option.


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