Four Virtual Trade Show Ideas for B2B Marketers

For many B2B marketers, trade shows are a significant opportunity to engage with customer prospects, showcase product demos and take meetings that could produce leads. And then, COVID-19 happened. For those marketers seeking ways to pivot, check out these virtual trade booth experiences from Alibaba Group, Fitbit, Gigabyte and Power Integrations, profiled in Event Marketer. Here are the highlights.

Alibaba Group created a Virtual Brand Experience Center that included a 3D tour of six virtual areas, each offering multimedia presentations and interactive 3D and VR product demos. Attendees had the option to view the areas through a web browser or in VR mode.

Fitbit set up a digital booth to court HR professionals that included visual imagery from the experience that was originally planned and swag given to attendees in exchange for a 15-minute call with a Fitbit expert.

Gigabyte, which had planned to exhibit at MWC Barcelona, built a clickable digital tour of the build, added snippets of marketing and product experts and featured smart city simulations.

For a look at Power Integrations’ virtual booth and more details on the others, read more in Event Marketer.

Other articles you might enjoy:

• The Pivot: Accelerated Migration to Remote and Digital in B2B Marketing
• Lessons Learned for B2B Marketers: Financial Software Company Model N Pivots to Virtual
• How B2B Marketers Are Adjusting Budgets During COVID-19