Using Brand Lift Studies to Measure Impact of Your Influencer Marketing Campaigns
How brand lift studies can help marketers measure the impact of influencer marketing campaigns.
How brand lift studies can help marketers measure the impact of influencer marketing campaigns.
We spoke with CMO Jeremy Lowenstein about his marketing philosophy, successful social media campaigns, democratizing prestige beauty and fostering a culture built on agility.
Three ways to identify an advocate—rather than an influencer—for your brand.
Mastercard's Chief Marketing and Communications Officer sheds light on how marketing and PR overlap, integrate and collaborate.
Here's part two of our discussion with Morgan Stanley CMO Alice Milligan, which covers the social media strategy, leveraging emerging technologies, AI-driven efficiencies and cultivating talent.
With the countdown to the 2026 FIFA World Cup in North America underway, opportunities for brands to tap into the vibrant culture of fútbol are growing, particularly among U.S. Hispanics. Here's what marketers should know before diving in.
This past week, LinkedIn announced new connected TV ad placements to help B2B marketers target audiences off the platform.
We spoke with ~Pourri CMO Shawn Patel about its SXSW success, the brand’s marketing journey, his strategy for growth, and building a digital community.
How can marketers establish control over what content their marketing messages run against? Here's how advertisers can be proactive.
Although no one wants to come across as arrogant or braggy, it’s perfectly acceptable to share the news of your awards and accolades. Here are seven ways to do so.
Click here to view the 2023 winners!