The Rise of the AI-Empowered Marketer: Engaging Smarter to Grow Revenue


With all of the noise around artificial intelligence for marketers, how do you understand what’s really needed to succeed today and tomorrow?

Join guest IDC Analyst, Gerry Murray, and Marketo’s Senior Director of Product Marketing, Ariane Lindblom, for a webinar on Thurs, Nov 16, at 11am PT to understand how AI empowers marketers to engage smarter, grow revenue, and save budget.

You’ll learn how to leverage artificial intelligence to:

  • Predict the right mix of programs for the right people to meet your goals
  • Personalize your campaigns at scale with confidence
  • Perform with precision, driving more value for your audience



Gerry Murray

Gerry Murray
Research Director, Marketing and Sales Technology

Gerry is a Research Director with IDC’s Marketing and Sales Technology service where he covers marketing technology and related solutions. He produces competitive assessments, market forecasts, innovator reports, maturity models, case studies, and thought leadership research.

Ariane Lindblom

Ariane Lindblom
Senior Director, Product Marketing

Ariane is a seasoned marketing leader who heads up the Product Marketing team at Marketo. She is passionate about helping marketers and sellers learn the latest best practices in customer engagement to drive business success.



Beth Negus

Beth Negus Viveiros
Managing Editor
Chief Marketer

Beth is a veteran marketing journalist with over 20 years experience covering B2B, consumer, direct, database, email and tech marketing trends. She oversees all of Chief Marketer’s editorial products, Follow her on Twitter at @CMBethNegus.

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