On Demand Webinar: Event Strategy Insights

Dive into the Event Strategy Insights & Benchmarks Study, the first-ever quantitative analysis of the power of event marketing strategy

Coproduced by Event Marketer and Opus Agency, this rapid-release “speed briefing” will give you all the highlights from the research. Join us to discover:

  • The business impact of implementing corporate event strategies
  • How event strategy is changing at top companies
  • The critical role CMOs play in it all
  • Measurement strategies and key metrics informing strategic plans
  • And more

This presentation is based on surveys and interviews with a wide cross-section of leading marketing executives in both business-to-business and consumer markets.


Michael Hughes

Michael Hughes
Managing Director, Research and Consulting
Event Marketer

Kim Kopetz

Kim Kopetz
Executive Vice President, Strategy & Marketing
Opus Agency


The participation of our sponsors in this webinar enables us to provide this event free of charge to you. Part of the value we are able to provide our sponsors is information they can use to more effectively market their products and services. Accordingly, by agreeing to register for this event, you agree that we may share your registration information with our sponsors. We do not permit these companies to use your personally identifiable information without your permission for any purpose other than to send you information about their own products and services. To learn more about Chief Marketer's privacy policy, click here.