Cutting Through Complexity: 5 Steps to Accelerating Your Marketing ROI


In this webinar, VP of Marketing at Crownpeak, Ian Lowe, explains how today’s complicated digital marketing infrastructure often hinders marketing programs from being deployed quickly, impacts customer experience, and slows ROI. Ian proposes five essential steps you can take to eliminate complexity, streamline your digital marketing, and accelerate your ROI.

Marketers will learn:

  1. If you have the right infrastructure for your organization
  2. Why putting strategy before technology saves time and money in the short and long run
  3. How to create marketing programs quickly
  4. Why you should worry about optimization, before you tackle personalization
  5. How to work with rather than against today’s regulatory environment



Ian Lowe

Ian Lowe
VP Marketing

Ian leads Crownpeak’s marketing and communications department where he is responsible for generating demand and growing awareness for the world’s only enterprise-grade SaaS CMS. With over 20 years of marketing and technology experience, he focuses on content management, martech, and customer experience.



Beth Negus Viveiros

Beth Negus Viveiros
Managing Editor
Chief Marketer

Beth is the managing editor of Chief Marketer. A veteran marketing journalist based in the Boston area, she covers a number of beats, including B2B, martech, email and direct marketing. Follow her on Twitter at @CMBethNegus..


The participation of our sponsors in this webinar enables us to provide this event free of charge to you. Part of the value we are able to provide our sponsors is information they can use to more effectively market their products and services. Accordingly, by agreeing to register for this event, you agree that we may share your registration information with our sponsors. We do not permit these companies to use your personally identifiable information without your permission for any purpose other than to send you information about their own products and services. To learn more about Chief Marketer's privacy policy, click here.