Michael Goldstein, VP & Senior Business Leader, MasterCard

by Patty Odell

Michael Goldstein, vice president & senior business leader at MasterCard talks about his global sponsorship team, planning and communication and the challenges of executing sponsorships. He spoke at PROMONext: Leaders in Promotion Marketing. #PROMONext

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Chief Marketer Videos

by Patty Odell

Damon Swenson, Brand Activation Manager at Dr Pepper, on crafting a retail program using custom labels tied to Millennials’ passion points and lifestyle interests like fashion, music and pop-culture. He presented his case study at Marketing to Millennials 2017.

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