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Winsper

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  • Clients Include: STIHL, Janome, Infor, Rain King, Independent we stand
  • Website: http://www.winsper.com
  • Contact: bmccarthy@winsper.com

Boston’s Winsper upgrades its sales and marketing analytics offering BlackInkROI to help customers track marketing and customer ROI from the manufacturer, distributor and sales person level to dealers and retailers. The agency assisted Japanese consumer goods manufacturer Janome in its American brand relaunch with a multichannel demand gen campaign targeting the independent dealer channel and end-user consumers. The initiative helped Janome differentiate itself in a competitive niche and leverage new creative messaging.

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