Track Marketing Group launched a sister agency, Talent Social, focused on connecting brands with lifestyle social media influencers to create and amplify content at scale. It created a vending machine for a New Balance store opening where consumers entered their email and name; over 2,000 got a #LOVEBPPHILLY t-shirt. A social push helped make opening weekend the most successful in history.
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FCB/RED C3 Agency Arc Worldwide Upshot Aquarius Sports and Entertainment Mosaic Gold N Fish Marketing Group (GNF) Alcone Marketing Group Cárdenas Marketing Network Bespoke Sports and Entertainment