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Track Marketing Group

Top Shops
  • Core 1: Event & Experiential Marketing
  • Core 2: Games, Sweepstakes & Contests

  • Clients Include: PepsiCo, New Balance, SFX Entertainment, Inc. , House of Marnier Lapostelle, Beats Music
  • Website:
  • Contact: Alex Frias

Track Marketing Group launched a sister agency, Talent Social, focused on connecting brands with lifestyle social media influencers to create and amplify content at scale. It created a vending machine for a New Balance store opening where consumers entered their email and name; over 2,000 got a #LOVEBPPHILLY t-shirt. A social push helped make opening weekend the most successful in history.