Team Epic
- Core 1: Sports Activation & Marketing
- Core 2: Sports Marketing
- Core 3: Event & Experiential Marketing
Clients Include: AT&T, Toyota, Mars, P&G, FedEx- Website: http://www.anepiccompany.com
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Contact:
Mike Reisman
Team Epic was challenged with creating buzz around an AIG Rugby match between the winning New Zealand All Blacks and the USA Eagles at Soldier Field in Chicago. The All Blacks are famous for the Haka war cry and dance. Elements of the #DoTheHaka campaign included videos about the Haka and street teams performing the ritual. It generated 10,000+ branded social interactions with U.S. rugby fans in just 3 weeks.
