Marketing Activations Group MAG created a hashtag program to supplement Cooper Tire’s product launches, rebates and sports sponsorship. For example, the launch of Cooper’s CS5 Touring tire was coupled with a hashtag campaign for consumers to share photos of themselves “showing us their 5,” generating 60 million impressions over nine months. MAG purchased additional office space and expanded its sampling capabilities with sampling vehicles for beverage clients. No titles on business cards here—everyone is a cog in a well-oiled machine.
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The A Team, LLC FCBX Mastermind Involvement Marketing The Mars Agency SoHo Experiential Fluent Bottlerocket Marketing (a division of Brand Connections) BFG Communications Jack Morton Worldwide Interactions Marketing