Alcone Marketing Group – This activation agency created a retail innovation lab to identify, track and forecast emerging trends in retail. For Dreyer’s Outshine Fruit and Yogurt bars it developed the “OUTsmart Your Snack” retail program with a quiz and sweeps as the program’s hub. The work helped drive people to Walmart’s freezer aisle to purchase the snacks.
The agency is integrating service offerings with other Omnicom agencies and vice versa to enhance capabilities. A game of ping-pong between employees always serves up fresh ideas.