Advantage International – “Big, fresh and flawless” is the mantra of this shop, which staged test drives for Hyundai tied to the carmaker’s FIFA partnership. A FIFA/Hyundai branded soccer ball was the hook, resulting in 8,163 test drives over 58 days. This year, the agency bolstered mid- and junior-level staff to support new organically grown projects and retailer work. AI’s operating system helps guide planning and activating for clients.
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