Activent Marketing, LLC – This full-service, experiential and event agency has a solid reputation for sports-themed campaigns and scale events. Consider the PUMA campaign to launch new performance running shoe Ignite, which kicked off with a PR event in Times Square, event teams scattering into six markets and consumers posting photos using Ignite hashtags. Some people who tweeted their shoe size to PUMA were located by event teams and rewarded with a free pair of Ignites.
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