Topic | video marketing

Video is an essential way to engage B2B buyers—learn how brands like Avnet, AthenaHealth and Randstad are using it to connect in social channels.

The cover of the May 25 issue of Entertainment Weekly features an augmented reality video. A first for both brands.

Jodi Williams, GM of global brand and marketing for Air New Zealand, shares the brand's strategy of video storytelling as a marketing tool.

What would happen if Amazon's Alexa loses her voice? We'll find out Feb. 4.

There’s no need to check your channel listings: Online video is now on the schedule for just about every marketer that wants to engage both B2C and B2B audiences.

For B2B marketers, video is becoming more than just a way to engage prospects in social channels. It has become a—if not the—preferred medium for content-hungry buyers.

MarketingProfs teaches us six ways to make sure video is part of your marketing strategy including using video in social or for customer testimonials.

Video marketing is a smart way to reach audiences on a one-to-one level and get them to engage with your content.

How can you crack the code and develop a broad video marketing program that drives real business impact? Here’s how Symantec did it in five steps.

Marriott launched a new video series as part of its #LoveTravels social movement featuring Latino influencers Diane Guerrero, Diego Boneta and Boyce Avenue.