Topic | video marketing

Diet Coke has unleashed the latest iteration of its new global brand platform to promote two new flavors.

Marketing is in the midst of a digital revolution that’s bringing countless new technologies that will all impact marketing this year in their own unique ways.

The message from distilled liqueur brand Ruavieja is that none of us know how much time we have left to share with family and friends.

Quaker Oats reached out to Hispanics this week with a multi-part content marketing campaign.

Bacardi has put a twist on the ol’ standard cocktail recipe video, but with a splash of ghastly frights.

So how can brands develop engaging, viral-worthy micro-moments? While creativity should never be underestimated, here are a few considerations that can add some extra magic.

After a decade of success with its "Love" slogan, Subaru is betting on a new slogan to capture the attention of Gen X.

The branding power of YouTube is undeniable. As the number of viewers grows marketers’ opportunities to reach more consumers and benefit their bottom line.

The new campaign, We Met on Cars.com, is powered by machine learning with the goal to make car shopping more personal and fun.

The Container Store is out with a new storytelling campaign that is not about its products but about what the containers can do for you.