Lowe’s Scores Massive Deal with the NFL
Lowe's NFL sponsorship takes direct aim at Home Depot's core do-it-yourselfer.
Topic | Sponsorships
3 Ways to Turn a Short-Term Sponsorship Into a Long-Term Engagement
Want to prevent your one-time branding moments from becoming flashes in the pan? Try on these three techniques that continuously put your product top of mind.
Entertainment Weekly and Dove Partner for Peel-Off AR Cover
The cover of the May 25 issue of Entertainment Weekly features an augmented reality video. A first for both brands.
Generate More Revenue With Sponsorship Promotions: 5 Tips
Successful sponsorships don’t rely on volume — they rely on relevance. Here’s five tips to drive revenue.
What You Can Learn From NASCAR’s Live Event Strategy
Jeff Gordon is setting a new precedent by rotating sponsors during his final full-time NASCAR season. What does this mean to event marketing?
2019 B2B Marketing Watch: Top Opportunities for the New Year
Top 2019 Digital Marketing Trends and Predictions
2019 Trends: Martech Spending Continues to Rise
CMS State of the Art: What You Need to Know in 2019
Navigating the Next Phase of Content Marketing
Red Sox CMO on What’s Up
