Mountain Dew Bets 40 Percent of Budget on Reaching Gamers
With a new focus on esports, Mountain Dew has not only ramped up spending, but also product innovation for the gaming ecosystem.
Topic | Sponsorships
Woodstock 50 Cancelled by Investors
Brands looking to spend their festival marketing dollars at Woodstock 50 this summer will need to invest elsewhere.
Lowe’s Scores Massive Deal with the NFL
Lowe's NFL sponsorship takes direct aim at Home Depot's core do-it-yourselfer.
3 Ways to Turn a Short-Term Sponsorship Into a Long-Term Engagement
Want to prevent your one-time branding moments from becoming flashes in the pan? Try on these three techniques that continuously put your product top of mind.
Entertainment Weekly and Dove Partner for Peel-Off AR Cover
The cover of the May 25 issue of Entertainment Weekly features an augmented reality video. A first for both brands.
Generate More Revenue With Sponsorship Promotions: 5 Tips
Successful sponsorships don’t rely on volume — they rely on relevance. Here’s five tips to drive revenue.
What You Can Learn From NASCAR’s Live Event Strategy
Jeff Gordon is setting a new precedent by rotating sponsors during his final full-time NASCAR season. What does this mean to event marketing?
2019 B2B Marketing Watch: Top Opportunities for the New Year
Top 2019 Digital Marketing Trends and Predictions
2019 Trends: Martech Spending Continues to Rise
CMS State of the Art: What You Need to Know in 2019
Navigating the Next Phase of Content Marketing
Red Sox CMO on What’s Up
