Two Web Solutions Combine to Deliver Acquisition and Lifetime Value Costs
Two Web companies have formed an integrated measurement and optimization solution for online marketing. The new product will inform marketers what channel
Two Web companies have formed an integrated measurement and optimization solution for online marketing. The new product will inform marketers what channel
Overture Services, Inc. will acquire search engine AltaVista Co. for $140 million in cash and stock. Overture provides pay-for-performance search functions
Search engine marketing firm Overture Services Inc. doubled its keyword prices last Thursday from 5 cents a keyword to 10 cents for new or renewed keywords.
J. Ricky Arriola, president of direct marketing firm InktelDirect, spoke to DIRECT from his office in Miami Lakes, FL, about the growth of the Hispanic
Ask Jeeves Inc. stopped selling banner ads on Jan. 1 to focus on targeted text-based ads. The Emeryville, CA search engine banned the banners to focus
Ask Jeeves Inc., a search engine firm, reported $2 million in net income during fourth quarter 2002, up from $1.4 million in fourth quarter 2001. The
If you
Ask your e-commerce manager how your search engine optimization program is going, and he may be able to tell you that, say, 5% of your visitors came from
The meta keyword tags may be the dinosaur of search engine optimization but it is still important when optimizing for MSN search. The meta keywords tags
Yahoo Inc. is acquiring search engine company Inktomi Corp. for $235 million.
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