Topic | research

B2B marketers need to focus less on themselves, and more on creating a dialogue with website content, according to a new report from Forrester.

The typical length of a B2B video is getting shorter, but viewers are watching longer, according to a new report from Vidyard.

Eighty-one percent of B2B marketers see digital transformation as key for their business, but over three-quarters see it as a complex process.

B2B manufacturing firms are falling short when it comes to digital experience, according to a new report from Gartner.

Less than one in five B2B firms are using AI, but the majority of those already on the AI train are forecasting a double-digit lift in the next two years.

New research indicates that hiring to fill open marketing positions might take longer than you think.

The upwards trend in martech spending will continue in the new year, but many companies still aren’t confident they’re getting the best bang for their buck.

New study emphasizes significance of data in driving revenue and audience quality; spotlights impact of data on strategy, measurement and overall marketing mix.

Nearly half of consumers say brands aren’t meeting expectations when it comes to customer experience.

Are you so swamped with day-to-day work that you don’t have time to think beyond your daily to-do list? Here's three tips to help drive innovation.