
How Procter & Gamble’s Programmatic Strategy Is Supporting Black-Owned Publishers
P&G’s strategy for reaching multicultural audiences--and how it’s boosting inventory industry-wide.
P&G’s strategy for reaching multicultural audiences--and how it’s boosting inventory industry-wide.
The effects of programmatic advertising's accelerated growth during the pandemic.
Six trends in programmatic that could shape the year ahead.
How Jägermeister Cold Brew's programmatic digital out-of-home (DOOH) campaign increased consideration and intent to purchase by 66 percent.
In an effort to gain more control over their first-party data, the majority of U.S. brands are taking programmatic in house.
Programmatic advertising spend has begun to show gradual signs of recovery--but marketers should keep these three strategies in mind.
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