Topic | Programmatic Advertising

P&G’s strategy for reaching multicultural audiences--and how it’s boosting inventory industry-wide.

The effects of programmatic advertising's accelerated growth during the pandemic.

Six trends in programmatic that could shape the year ahead.

How Jägermeister Cold Brew's programmatic digital out-of-home (DOOH) campaign increased consideration and intent to purchase by 66 percent.

In an effort to gain more control over their first-party data, the majority of U.S. brands are taking programmatic in house.

Programmatic advertising spend has begun to show gradual signs of recovery--but marketers should keep these three strategies in mind.