Topic | Personalization

For marketers targeting ethnic segments, the added elements of different languages and traditions make life challenging.

Here are five things to consider when trying to engage more folks for your cause.

Marketers today often have five, 10 and sometimes dozens of unique points from which they’re gathering customer data.

Increased segmentation and targeting has helped Expedia CruiseShipCenters boost email open and clickthrough rates.

Creating an integrated marketing message that speaks clearly to your consumers and prospects in every channel is the focus of Chief Marketer's first quarterly strategy guide.

In this Chief Marketer Special Report learn the latest trends in behavior-driven segmentation and targeting, what email metrics matter, the importance of real time data, and email tools and tech you should consider to improve your ROI.

The use of triggered email messaging is up 73% year over year, with triggered messages yielding 70.5% higher open rates and 101.8% higher click rates.

Here's 10 tips to help manage the steady stream of customer data marketers receive every day from multiple touchpoints.

Chili's gets targeting right, with a personalized email that hits all the right notes.

Done right, email personalization is a great thing. Done wrong, it can be creepy and destroy relationships.